The Empire Coventry is a newly opened music and club venue located in Coventry City Centre. Since its official opening in October 2015, the large multi venue has welcomed a number of established national and international artists and stars onto their stage including The Enemy, Krept and Konan, Radio 1 DJs Scott Mills and Chris Stark, The Libertines and many more. With the venue having previously been the home of Coventry Universities Student Union Club, The Empire remains to have strong links with the univeristy as they hold an Official Student Union nights.
We were approached to assist The Empire in increasing brand awareness and generating exposure of the venue within Coventry and surrounding areas through Social Media. We created and executed a Social Media Strategy which includes Social Media Management of Twitter, Facebook and Instagram, Content Creation, Community Building, Engaging and Interaction With Inbound Enquiries and executing social media campaigns.
Alongside this, we are also creating and excuting a Email-Marketing Strategy.
Having worked with The Empire since their opening in October 2015, we have had a key role in assisting the newly opened venue in developing their brand and brand voice.