House of Trendella
House of Trendella is an online fashion company founded in October 2013. The two leading ladies who own the company strongly believe in providing a virtual home showcasing an unrivalled collection of kick-ass ladies fashion brands for feminine, edgy and trendsetting women throughout the UK.
Media Beard worked with House of Trendella throughout January on their pre-launch strategy prior to the official website launch in February 2014. Our strategy concentrated on building a positive social media presence for the brand and managing a varied selection of platforms including: Facebook, Twitter, Instagram, Polyvore and Pinterest. It was important to the brand that our team fully understood their vision and business model to allow us to ensure the content produced showcased similar trends to the founders vision for the company ensuring brand consistency between the pre-launch and launch of the official website.
We also managed the creation and management of a WordPress blog for the brand to use as a holding page whilst their web developer worked on their E-Commerce platform and ensured the blog and it’s sub-categories were optimised with relevant content and keywords as part of our SEO strategy and implemented a newsletter campaign to ensure a database could be built prior to launch.