False Social Media Assumptions
There are hundreds/thousands of businesses using social media, some use it well and others do not. There are many reasons why a business may not be feeling the benefits of social, and more often than not it will be because of the way they are using it. Here are our Top 5 false assumptions that businesses often make about social media:
1. Social Media is not relevant for my Businesses.
False. Although certain social media platforms are not relevant to every business, it does not mean that social media as a whole will be irrelevant to your business. In fact, quite the opposite, with the vast variety of social media platforms that are available, you should be able to find at least one platform that will fit your business perfectly. Which leads us perfectly into our next assumption…
2. We’re just using Facebook and Twitter.
Facebook and Twitter are the main social media platforms, and businesses can do exceptionally well on them, however they are not the only platforms that can be used. With the range of platforms that are available to businesses if you limit yourself to only these two you could be missing out on a whole target market using other platforms. That is not to say that you should sign up to every conceivable social media site you find, not every platform will be relevant to your business and do you really have the time to consistently update well over a hundred pages?
If you have a B2B business and don’t have a product to showcase and promote, you may find that finding the right social network can be a lot harder than for a B2C business. However, the truth is, Facebook may not be the right place for B2B businesses, but they sure fit well with Twitter and LinkedIn. You can sign up to as many platforms as you like as long as you ensure that they will be relevant to your business and that you have the capability to update them regularly- this is where Media Beard can come in.
3. The same content can be used on all social platforms.
No, stop that. Although some content can be shared to multiple social platforms, it should not always be exactly the same content. Each platform is likely to have a different structure behind it and a different code of conduct when using it, you will struggle to effectively share a link on Instagram and you may find that your food selfie won’t get the same engagement on Linkedin. Twitter has a set character count and therefore you have to ensure that your content is short and sweet, whereas on Facebook you are able to write freely (however we wouldn’t recommend a short story as engaging content- unless perhaps you are an author or likewise). You have to adapt your content to the platform that you are posting on.
4. No-one is interested or engages with our business.
This may be as simple as your content is not engaging enough. This could be down to the way in which you post content, a simple ‘We have new stock!’ is unlikely to be as engaging as ‘We have new summer dresses in stock today- here is a sneak peak, what do you think? Which is your favourite?’ (add photo of summer dresses).
Photo and video content has been proven to be some of the most engaging content that will encourage the most consumer interactions, and questions directed at your fans will receive more engagement than a statement. Getting your content viewed is obviously important and the best way to ensure that your fans are likely to see it, is to include relevant keywords and utilise the # to tie in current trends.
5. Social doesn’t bring your business real consumers.
Wrong. For a B2C business Google Analytics can show you exactly how much revenue is being generated by social media. However a B2B business may prove more difficult to put into monetary value, although social can be the perfect place to ‘rub shoulders’ with influential people.
Social is about creating online communities for businesses, encouraging customer loyalty and showing the knowledge you have as a business. Although you may not be able to instantly see an increase in revenue or sales as a result of social media, it is a process that will continue to provide business benefits as long as it is conducted correctly.